Nova categoria profissional?

Começamos, hoje, uma série de destaques a alguns dos melhores posts de David Meerman Scott, no seu blogue.

Há uns tempos, o autor referiu-se a um novo emprego. Emprego na área das novas regras de marketing e relações públicas. E deu o exemplo de uma descrição feita por um dos responsáveis pela empresa americana Kadient:

«She (or he) created her Facebook profile well before any of her buddies did, then encouraged them all to join, and now has 700 friends on Facebook. She writes her own blog where she talks about her favorite bands. She loves to experiment with new ways to drive traffic to her blog. She’s read David Meerman Scott’s book The New Rules of Marketing & PR, and is passionate about combining her love for social media with her work by applying the new rules in a B2B marketing environment.»

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